VAUX Beer Can Re-design
VAUX Brewery is a reborn new brewery from the city of Sunderland. This is not just a bar around the corner, this is a place that promotes craft beer instilling in the consumer a modern craft culture.
Vaux is part of the fabric of their city and was built on the passions of the people who shaped it. They are building on that rich brewing history and creating craft beer for the modern beer drinker.
Brand Positioning Statement:
For the modern beer drinker, VAUX is a brewery that offers a craft beers made with passion so customers can feel like they belong.
Target Audience
Men & women, ages 18-45
Brand Words
Inclusive | Fun | Youthful
Packaging
The color palette for all of the cans includes 5 colors in order to keep the branding consistent throughout each of the cans.
Commemorative Box
VAUX requested a limited edition box to go along with their new can designs and to commemorate Guy Fawkes Night, a national holiday in the UK.
Guy Fawkes Night, also known as Bonfire Night, is a tradition that commemorates the failure of Guy Fawkes’ Gunpowder Plot on November 5, 1605.
This limited edition box includes 2 of VAUX’s most celebrated beers: “Sight for Sore Eyes” and “Decent Days & Nights”
The fireworks are in metallic gold to add more depth and catch the customers’ eye on the shelves.
Launch Media
VAUX also wanted posters and a social media campaign to accompany the launch of their new designs.
