The Faux Fix

The Faux Fix is a non-alcoholic bar that serves a variety of individuals from recovering alcoholics to sober curious individuals to those who choose to abstain from alcohol for religious reasons.

This project includes the following:

• full brand identity

• packaging

• website

• business cards

• menu design

• launch campaign including physical and digital assets

• stationery / collateral

A consistent and memorable brand identity that differentiates the bar from competitors, attracts potential customers, and reflects the bar’s modern and fun personality was a must for The Faux Fix. The branding highlights the health benefits and flavor profiles of its non-alcoholic drinks, create a welcoming and inclusive atmosphere, and appeal to a diverse target audience.